Sonic Lodge | We collaborated with Skylab Architecture to create a brand narrative for the ground floor renovation at W Hotel Seattle. Research into the history and culture of Seattle was distilled into a brand narrative melding Seattle’s natural beauty, native cultures, wharf character and history of technological innovation. A brand collage became the impetus for the restaurant’s lenticular mural. As guests move through the sushi bar, the twelve foot wide mural transforms from translucent, ethereal jellyfish into a jet breaking the sound barrier.