True West. Capital. Partners. | Since 2009, Endeavour SEAM (Structured Equity and Mezzanine) – as a part of Endeavour Capital – built a stellar reputation for providing flexible, debt-oriented financing solutions to help middle market businesses throughout the West take their next step in growth. In 2016, with the strength and viability to stand alone as a mature entity, they have taken their own next big step. | We guided them through a strategic brand strategy process, created a new name, authentic voice, and comprehensive identity. Their name and identity have changed, but it is crucial the public understand their investment philosophy and culture are still firmly rooted in their Endeavour heritage. | With a crisp, new identity, collateral and a straightforward web site built upon images conveying the optimism inherent in doing business in the West, they successfully closed their second fund and embarked on the next phase of their own journey. True West successfully closed their third fund in early 2021.

In 2022 we completed a complete brand refresh that included a new site, a coordinated news template for email and business social media, and environmental design for their new headquarters in Los Angeles.