Rowell Brokaw has grown into Eugene Oregon’s most prominent architectural practice. They have earned a reputation for effective leadership, diligent research and analysis, responsive design, and a highly personal and collaborative process. They asked us to take them through a reflective process that would clarify their brand position that would in turn create an identity that conveys that to the world. They always see themselves as one piece in a larger team. They are masterful at reconfiguring their team and approach to best serve the project and larger team. They are also known rolling up their sleeves in a meeting to solve problems. Their cards include a scale on the reverse side that gets regular use in owner and contractor meetings.