In the Pink and Hip Hemp are a suite of organic botanical based massage oils, soft-gels and pain relief balms. We partnered with the founders to create a brand strategy, then designed the brand, packaging, e-commerce site, social media and trade show presence. We positioned Hip Hemp as a trusted source for information about women’s health. Keyword research made it clear that new users must be able to quickly find reliable information about vaginal health. The site highlights white papers, product ingredients, integrate with social media channels and streamline e-commerce. Knowing both In the Pink and Hip Hemp product lines would grow quickly over the first two to three years meant designing and programming a site nimble and robust enough to evolve and grow.