Black Bear Bakery was founded by the owners of Grand Central Bakery in Seattle. The nature of the company, their product and methods were the foundation for a brand expressed in hand-lettered typography and illustration. The form factor of the bags and constraints of flexography were exploited to differentiate bread styles while adding richness to the line. The result is a brand immediately embraced by retailers and customers alike. Grand Central was so pleased with the outcome, they asked us to upgrade their flagship brand as well.