Allied Works Architecture | A soon-to-be-acclaimed firm that was still looking for its identity. Their exceptional use of materials and sense of place was a natural starting point for the development of their brand. The printed materials for their identity emphasize the process by which those materials are created – namely, the dynamics of water and pressure during the printing process. Beginning with the business card the papers begin soft and employ printing process that require less pressure. For each subsequent piece of the business papers, the paper and printing represent greater forces of pressure in their making. The design itself is based on local tide tables (ours is a port city) on the day they were designed. Thus reinforcing the core themes of materials, process and setting. The firm’s identity, presentation books and other collateral were instrumental in their success and elevated national profile.