W Hotel Seattle

Brand Strategy, Environments

Distilling the essence of a city defined by cultural contrasts

We collaborated with Skylab Architecture to create the Brand Platform and Narrative for the W Hotel Seattle ground floor renovation. Intense research into the history and culture of Seattle was distilled into a brand direction blending Seattle’s natural beauty, native cultures and wharf character with a rich history of technological innovation.

The Brand Platform collage translated naturally to permanent, dimensional lenticular mural. As guests move through the sushi bar, the mural transforms from ethereal jellyfish into a jet fighter breaking the sound barrier.