Play with style.
Mario’s is recognized and relied upon as an expert fashion editor. Mario’s 3.10 performs this role by functioning as an editorial metaphor – the store itself is a kind of fashion magazine. With denim at it’s core, the store, web site and brand are also expressions of Mario’s 3.10 mix of high and low – or European refinement and American grit. As with marios.com, this site offers expert advice, here it is mixing high and low in your wardrobe, buyers notes about seasonal favorites and a downloadable season fashion book.
Where the Mario’s legacy brand beseeches us to Live with Passion,
Mario’s 3.10 cajoles us to Play with Style.