Cirque Mechanics

Brand Identity, Communication , , ,

Cirque Mechanics:
The American circus, reinvented in timber, steel and ingenuity.

Cirque Mechanics designs shows around whimsical mechanical inventions that become the platform for acrobats and ingenious sets. The sets are gritty, visceral and surprising.

Their recent production Boom Town, was hampered by a flat brand identity disconnected in spirit and character from the show. We felt it crucial to express the energy, nostalgia and inventive nature of the show and sets. As the show was still building a reputation, excerpts from a glowing review in The New York Times were utilized as expressive typography.