Toasty Bones | A3 Energy/Greenwood Bricks partnered with a forest byproduct company to develop compressed wood ‘bricks’ made using renewable resources and more notably, without wax, oils or other additives. Basically, a better Presto Log. The product was aimed at the home and camping markets. | We were asked to develop packaging concepts that communicate the all natural and sustainable qualities of the product. The use of wood-type, historic fonts and woodgrain imagery were surprisingly absent from other compressed log packaging and seemed a natural fit with Toasty Bone’s core message. | We also proposed the Toasty Bones name to replace Greenwood Bricks.