Olie Jolstad & Associates is a group of highly regarded property casualty insurance consultants. The nature of their work and clientele demand a site conveying rigor, professionalism and integrity. Their previous site had been built on a drag and drop consumer platform. It was neither branded nor secure. It was invisible to organic search, and managing content was laborious. Once a new identity had been established, the new site was designed, written and optimized to address all of these issues.