Most foundation annual reports end with a long list of names: the donor list. Separating donors from the stories in the book makes the list seem obligatory, not the sincere gesture of appreciation that it should be.
In this report the donor list begins on the inside front cover and continues throughout the book. Each patient’s story begins on a right-hand page. The following spread is a portrait of the patient with a note of thanks. The words “thank you” spill over the edge of the page and onto the donor list, directly linking donations to beneficiaries. This is the best-received report the Foundation has produced to date.