Hair of the Dog produces small-batch, bottle-conditioned brews. The extremely high quality of their beer demanded a package that reflected its Old World craftsmanship and attention to detail. At the same time, as the company’s name indicates, a degree of wit was called for. The label and identity feature a cigar-chomping bulldog whose hat changes to reflect the style of each type of beer, and the iconic design has been applied to merchandise, extending the brand’s reach beyond the supermarket.
For those interested – try some. World renowned beer critic Michael Jackson once claimed Adam from the Wood to be the finest of its kind in the world.