Dynamic systems. Beginner’s mind. Prototype.
A new generation of partners had come into its own, and Boora was in transition. There was a need to integrate past accomplishments with a vision for the future, and a sense of balance was required. Systems dynamics played a key role in determining the firm’s new identity. There is no logo per se, since the firm is a collection of individuals, rather than a monolithic entity represented by a fixed emblem. Other crucial elements were the nature of their work and their structure as an organization.
Typically, architectural websites organize work by project type. Boora’s site navigation draws dynamically from their evolving database to browse projects by shared values and goals. They invite visitors to explore creative methodologies and interest rather than building type. They engage new clients in a dialogue about the meaning of their projects rather than mere tactics and program. Images are presented in sliding horizontal murals.