the felt hat is:

  • Nicole Misiti
    Principal, Designer

    Nicole Misiti graduated Magna Cum Laude from Oregon State University. In 1994, after working as an outside design consultant for Wieden + Kennedy, she co-founded the Felt Hat.  ¶  During the past two decades Nicole has led strategic design and brand efforts for lucy activewear, Rejuvenation Lighting and House Parts, Stanford University, Oregon Museum of Science and Industry, PacifiCorp, Pacific Northwest College of Art and Mario’s.  ¶  She led the design team for all signage and storytelling at Austin Hall, College of Business at Oregon State University. She sits on the OSU College of Business SDHE Advisory Committee, providing guidance on integrating of Design Thinking into the CoB curriculum.  ¶  Nicole led all creative direction and design in visioning, brand, web design and custom furnishings for the lumber room, an artist residence and exhibition space for the Miller-Meigs Art Collection. ¶ She is currently designing all signage and historic interpretive storytelling at the $180 M renovation of the Washington Park Reservoir in Portland.  ¶  Her work for the lumber room and Nike are represented in The Cooper-Hewitt Smithsonian Museum of Design permanent collection.  ¶  Nicole is the mother of two, an avid traveler and sailor.

  • Don Rood
    Principal, Designer

    Don Rood is a founding partner of The Felt Hat, a strategic design office serving best in class businesses since 1994. A Northwest native and Cooper Union alumnus, Don is passionate about Design Thinking and its ability to transform brands, organizations and communities.  ¶   He has worked on a myriad of projects in brand strategy, experience narrative, packaging, exhibits and digital media. Recent and current clients include Stanford University, Mercy Corps, W Hotels and Mario’s.  ¶   While Nicole was styling and directing brand building photography for Rejuvenation, Don rebuilt all their catalogue and collateral systems to complete the brand transformation, thus setting it up for a successful purchase by Williams Sonoma that was completed in 2013.  ¶   TCM Mechanical Contractors brand grew from $57m to over $100m in their first year after a re-branding effort lead by Don. In 2014, TCM closed a sale to Southland Industries for an undisclosed amount.  ¶   More recently, Don and Nicole co-directed creative work for signage, art and storytelling at Oregon State University College of Business Austin Hall, and the Columbia Building for The Portland Bureau of Environmental Services.  ¶   He is the father of a twenty-two year-old aspiring writer and fashion editor.  ¶   He is an avid fly fisher, and embarrassingly novice guitar player.

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  • Paul Mort
    Senior Designer

    A native Portlander with a keen interest in Pacific Northwest history. His father and grandfather helped operate Binford & Mort Publishing, which specialized in Northwest history and literature.  ¶   Paul joined Don in 1992 to form Rood Mort Design. Paul graduated in 1983 from the Pacific Northwest College of Art and met Don while working at Principia Graphica. During his nine year tenure at Principia, Paul also led design efforts on key corporate identities and brands, book design, consumer packaging, retail signage and illustration. Several of his logos have been featured in Graphis’ International Survey of Logo Design. At the Felt Hat, he has created identities and branding materials for non-profits such as Friends of Opal Creek, ONRC, and the Contemporary Crafts Gallery, among others.  ¶   At Austin Hall, Paul was responsible for recreating the inlaid wood murals of Bexel Hall into new glass art illustrations at the both ancillary. He also designed and illustrated the five monumental, five-story mural and thirty-four glass art murals at the Shriram Center for Bioengineering and Chemical Engineering at Stanford University.

  • Randy Higgins
    Senior Designer, Environments

    Randy Higgins was born on the Mississippi River and raised on the Iowa plains, north Texas scrublands and the rain-soaked Oregon coast. His adult life has been equally divided between Seattle and Portland. He has spent the last 28 years working to make the world better through design, teaching, writing and civic engagement.  ¶   In 1987 he was hired by Larry Rouch and Company as a design apprentice to a sole-proprietor specializing in bespoke and residential projects.  ¶   In 1995, he was recruited to Portland by Holst Architecture. In 1997 he was offered partnership and made responsible for a wide range of projects including new facilities for the Pacific College of Art, The Oregon Ballet Theatre and Townhall in Seattle.  ¶   In 2001, he left Holst to form edo, an experimental design office formed as a interim reassessment intended to create more effective cross-disciplinary design strategies. Projects during this time include The Elizabeth Leach Gallery, The Lumber Room and PNCA’s 16,000 sf. encrypted poem painted exterior.  ¶   In 2007 he was recruited by Vizwerks to lead their multi-disciplinary environment team. As both Creative Director and Senior Designer he and his team were responsible of wide range of retail projects including a redefined flagship for Rejuvenation, multiple stores for Mario’s and gallery store for the Museum of Contemporary Craft in Portland.  ¶   In 2014, he left Vizwerks and joined Felt Hat as Senior Designer, doing so formalized a working relationship that began in 2004. In addition to the edo and Vizwerks projects listed above, they’ve worked together to define the Gerding Edlen Theatre, annual design exhibitions for Portland Design Collaborative and strategic programming for the Portland Design Exchange. ¶   Architecture critic Randy Gragg assessed Randy’s work as the “perfect marriage between blue-sky thinking and mud level constructability.”

  • Adrienne Barrows

    Adrienne Barrows is a proud Portland native. She studied architecture at the University of Oregon, and furniture design in DIS in Copenhagen, and has proceeded to work in the architecture and design field around the Northwest. With specific experience in retail design, brand narrative, residential and commercial design, Adrienne loves having the opportunity to connect with clients and craft unique solutions for their specific needs. Adrienne has also remained connected to students and aspiring designers, guest lecturing at CCC about creative thinking, and having mentored with the ACD program. In her free time she enjoys maintaining her garden, tinkering at her husband’s shop, and being outside as much as possible.

  • Joe Mendonca
    Web Developer

    Joe Mendonca has been designing and coding websites for the past seventeen years. His career began in 1999 as the web developer for the State of Oregon Emergency Medical Systems & Services. Since then, he has served as a web developer for almost a dozen design and marketing agencies.  ¶   Since 2013, Joe has led or been down in the weeds of all digital work at The Felt Hat. These include AIA Seattle, Center for Architecture & Design, lumber room, Design in Public, Labworks USA, TCM and TCM Motorsports, Visage Eyewear, Olie Jolstad & Associates, David Evans Associates, Hip Hemp and more.  ¶   Prior to joining the Felt Hat, his work has ranged from Portland State University, Columbia River Inter-Tribal Fish Commission, UFC fighter Randy Couture, Warped Tour, a number of BBC Radio staff members, MySpace UK marketing staff, MTV UK video hosts, fashion brands, music festivals, industrial engineers, health practitioners, and hundreds of honest businesses. He has worked in branding and apparel design, including t-shirt lines in Zumiez, skateboard designs. His personal art has been represented nationally in publications such as Copper Press Magazine and Rockpile.  ¶   To date, he has launched over 360 websites. He manages logistics for SEO, social media, email news, and has managed hundreds of websites.  ¶   Joe is the father of an eight-year-old skateboarder, and two-year-old girl. He is a nature explorer, artist, and actively writes and records music.