• Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Andrisen Morton
      Read More
      Scope:
      Retail Design
      Andrisen Morton
      Environments
      Close
      Andrisen Morton is Denver’s preeminent independent purveyor of men’s clothing. Craig and Dave spend as much time on the floor with their clients as they do running the business. Their culture informed a design process intended to sustain enduring relationships while providing ample opportunity to explore the sartorial traditions that inspire them. They talk about their forty year journey as one long buddy film. It’s apparent at the first firm handshake. ¶ Andrisen Morton competes with luxury flagships and many of the most renowned multi-brand stores in the world.
      The store must perform more effectively per square foot than mono-brand stores without sacrificing the type of experience cosmopolitan clients expect. ¶ The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
      The locally-crafted, custom fixture suite is made from materials inspired by the Colorado landscape, and sized to fit the clothes they display. A couple dozen unique fixture types made from hundreds of coordinated pieces can be arranged into thousands of configurations – expanding and contracting with the seasons.
      Whether offering ready-to-wear or su misura, the clothing room ensures every experience is bespoke. All the elements that comprise selecting a suit and wardrobe are brought to the client at the work table. ¶ Even the table is bespoke. The design of the base forms a monogram of Andrisen Morton’s initials – a reminder that they put their name on everything they do.
      The fixtures and finishes are designed and built to last years longer than typical national brand stores. They are resilient enough to respond to unexpected change without compromising quality or aesthetic intention.
    • Environments
      Marios 3.10
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      Scope:
      Marios 3.10
      Environments
      Close
      Play with Style.
      Mario’s is a fashion brand, but not a typical one. They are a specialty store. That specialty is editing. They are fashion a editor, carefully and deliberately choosing the best pieces that the culture of fashion has to offer. It is widely acknowledged that no one does this better, year after year, season after season. ¶ Mario’s 3.10 performs this role by functioning as an editorial metaphor – the store itself is a kind of fashion magazine. With denim at it’s core, the store and brand are also expressions of Mario’s 3.10 mix of high and low – or European refinement and American grit. ¶ Where the Mario’s legacy brand beseeches us to Live with Passion, Mario’s 3.10 cajoles us to Play with Style.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Marios 3.10
      Environments
      Close
      Play with Style.
      Mario’s is a fashion brand, but not a typical one. They are a specialty store. That specialty is editing. They are fashion a editor, carefully and deliberately choosing the best pieces that the culture of fashion has to offer. It is widely acknowledged that no one does this better, year after year, season after season. ¶ Mario’s 3.10 performs this role by functioning as an editorial metaphor – the store itself is a kind of fashion magazine. With denim at it’s core, the store and brand are also expressions of Mario’s 3.10 mix of high and low – or European refinement and American grit. ¶ Where the Mario’s legacy brand beseeches us to Live with Passion, Mario’s 3.10 cajoles us to Play with Style.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Marios 3.10
      Environments
      Close
      Play with Style.
      Mario’s is a fashion brand, but not a typical one. They are a specialty store. That specialty is editing. They are fashion a editor, carefully and deliberately choosing the best pieces that the culture of fashion has to offer. It is widely acknowledged that no one does this better, year after year, season after season. ¶ Mario’s 3.10 performs this role by functioning as an editorial metaphor – the store itself is a kind of fashion magazine. With denim at it’s core, the store and brand are also expressions of Mario’s 3.10 mix of high and low – or European refinement and American grit. ¶ Where the Mario’s legacy brand beseeches us to Live with Passion, Mario’s 3.10 cajoles us to Play with Style.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Marios 3.10
      Environments
      Close
      Play with Style.
      Mario’s is a fashion brand, but not a typical one. They are a specialty store. That specialty is editing. They are fashion a editor, carefully and deliberately choosing the best pieces that the culture of fashion has to offer. It is widely acknowledged that no one does this better, year after year, season after season. ¶ Mario’s 3.10 performs this role by functioning as an editorial metaphor – the store itself is a kind of fashion magazine. With denim at it’s core, the store and brand are also expressions of Mario’s 3.10 mix of high and low – or European refinement and American grit. ¶ Where the Mario’s legacy brand beseeches us to Live with Passion, Mario’s 3.10 cajoles us to Play with Style.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Marios 3.10
      Environments
      Close
      Play with Style.
      Mario’s is a fashion brand, but not a typical one. They are a specialty store. That specialty is editing. They are fashion a editor, carefully and deliberately choosing the best pieces that the culture of fashion has to offer. It is widely acknowledged that no one does this better, year after year, season after season. ¶ Mario’s 3.10 performs this role by functioning as an editorial metaphor – the store itself is a kind of fashion magazine. With denim at it’s core, the store and brand are also expressions of Mario’s 3.10 mix of high and low – or European refinement and American grit. ¶ Where the Mario’s legacy brand beseeches us to Live with Passion, Mario’s 3.10 cajoles us to Play with Style.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Marios 3.10
      Environments
      Close
      Play with Style.
      Mario’s is a fashion brand, but not a typical one. They are a specialty store. That specialty is editing. They are fashion a editor, carefully and deliberately choosing the best pieces that the culture of fashion has to offer. It is widely acknowledged that no one does this better, year after year, season after season. ¶ Mario’s 3.10 performs this role by functioning as an editorial metaphor – the store itself is a kind of fashion magazine. With denim at it’s core, the store and brand are also expressions of Mario’s 3.10 mix of high and low – or European refinement and American grit. ¶ Where the Mario’s legacy brand beseeches us to Live with Passion, Mario’s 3.10 cajoles us to Play with Style.
    • Environments
      Marios 3.10
      Read More
      Scope:
      Marios 3.10
      Environments
      Close
      Play with Style.
      Mario’s is a fashion brand, but not a typical one. They are a specialty store. That specialty is editing. They are fashion a editor, carefully and deliberately choosing the best pieces that the culture of fashion has to offer. It is widely acknowledged that no one does this better, year after year, season after season. ¶ Mario’s 3.10 performs this role by functioning as an editorial metaphor – the store itself is a kind of fashion magazine. With denim at it’s core, the store and brand are also expressions of Mario’s 3.10 mix of high and low – or European refinement and American grit. ¶ Where the Mario’s legacy brand beseeches us to Live with Passion, Mario’s 3.10 cajoles us to Play with Style.
    • Environments
      Pacific Pies
      Read More
      Scope:
      Restaurant Design
      Pacific Pies
      Environments
      Close
      Pacific Pie Company was created in 2009 when a American and Australian couple moved from Australia to Portland. Feeling homesick and missing Aussie pies, they taught themselves how to make them. First for themselves, then later for friends and eventually a business was born. Today they offer both Australian savory pies and American sweet pies, all made with locally sourced and sustainable produced ingredients. ¶ The restaurant design is based on couple’s and their customers fanatic love of their sweet and savory pies. Though small in foot print, it was designed to accommodate the range of experiences from quiet coffee and pie conversations to meat pies during while watching rugby games. The interior color palette took it cues from the pie ingredients and utensils. Custom signage and lighting reference Australian and American hospitality.
    • Environments
      Pacific Pies
      Read More
      Scope:
      Restaurant Design
      Pacific Pies
      Environments
      Close
      Pacific Pie Company was created in 2009 when a American and Australian couple moved from Australia to Portland. Feeling homesick and missing Aussie pies, they taught themselves how to make them. First for themselves, then later for friends and eventually a business was born. Today they offer both Australian savory pies and American sweet pies, all made with locally sourced and sustainable produced ingredients. ¶ The restaurant design is based on couple’s and their customers fanatic love of their sweet and savory pies. Though small in foot print, it was designed to accommodate the range of experiences from quiet coffee and pie conversations to meat pies during while watching rugby games. The interior color palette took it cues from the pie ingredients and utensils. Custom signage and lighting reference Australian and American hospitality.
    • Environments
      Pacific Pies
      Read More
      Scope:
      Restaurant Design
      Pacific Pies
      Environments
      Close
      Pacific Pie Company was created in 2009 when a American and Australian couple moved from Australia to Portland. Feeling homesick and missing Aussie pies, they taught themselves how to make them. First for themselves, then later for friends and eventually a business was born. Today they offer both Australian savory pies and American sweet pies, all made with locally sourced and sustainable produced ingredients. ¶ The restaurant design is based on couple’s and their customers fanatic love of their sweet and savory pies. Though small in foot print, it was designed to accommodate the range of experiences from quiet coffee and pie conversations to meat pies during while watching rugby games. The interior color palette took it cues from the pie ingredients and utensils. Custom signage and lighting reference Australian and American hospitality.
    • Environments
      Elizabeth Leach Gallery
      Scope:
      Gallery Design Brand Identity Collateral Design Publication Design Signage
      Elizabeth Leach Gallery
      Environments
      Close
    • Environments
      Elizabeth Leach Gallery
      Scope:
      Gallery Design Brand Identity Collateral Design Publication Design Signage
      Elizabeth Leach Gallery
      Environments
      Close
    • Environments
      Elizabeth Leach Gallery
      Scope:
      Gallery Design Brand Identity Collateral Design Publication Design Signage
      Elizabeth Leach Gallery
      Environments
      Close
    • Environments
      Elizabeth Leach Gallery
      Scope:
      Gallery Design Brand Identity Collateral Design Publication Design Signage
      Elizabeth Leach Gallery
      Environments
      Close
    • Environments
      Elizabeth Leach Gallery
      Scope:
      Gallery Design Brand Identity Collateral Design Publication Design Signage
      Elizabeth Leach Gallery
      Environments
      Close
    • Signage
      Elizabeth Leach Gallery
      Scope:
      Gallery Design Brand Identity Collateral Design Publication Design Signage
      Elizabeth Leach Gallery
      Signage
      Close
    • Digital
      The Filling Station
      Scope:
      Retail Design Web Design Web Development Signage
      The Filling Station
      Digital
      Close
    • Digital
      The Filling Station
      Scope:
      Retail Design Web Design Web Development Signage
      The Filling Station
      Digital
      Close
    • Digital
      The Filling Station
      Scope:
      Retail Design Web Design Web Development Signage
      The Filling Station
      Digital
      Close
    • Digital
      The Filling Station
      Scope:
      Retail Design Web Design Web Development Signage
      The Filling Station
      Digital
      Close
    • Digital
      The Filling Station
      Scope:
      Retail Design Web Design Web Development Signage
      The Filling Station
      Digital
      Close
    • Digital
      The Filling Station
      Scope:
      Retail Design Web Design Web Development Signage
      The Filling Station
      Digital
      Close
    • Digital
      The Filling Station
      Scope:
      Retail Design Web Design Web Development Signage
      The Filling Station
      Digital
      Close
    • Digital
      The Filling Station
      Scope:
      Retail Design Web Design Web Development Signage
      The Filling Station
      Digital
      Close
    • Environments
      The Filling Station
      Scope:
      Retail Design Web Design Web Development Signage
      The Filling Station
      Environments
      Close
    • Environments
      The Filling Station
      Scope:
      Retail Design Web Design Web Development Signage
      The Filling Station
      Environments
      Close
    • Environments
      The Filling Station
      Scope:
      Retail Design Web Design Web Development Signage
      The Filling Station
      Environments
      Close
    • Packaging
      Philippe’s Bread
      Scope:
      Brand Identity Packaging Signage Interior
      Philippe’s Bread
      Packaging
      Close
    • Signage
      Philippe’s Bread
      Scope:
      Brand Identity Packaging Signage Interior
      Philippe’s Bread
      Signage
      Close
    • Environments
      Philippe’s Bread
      Scope:
      Brand Identity Packaging Signage Interior
      Philippe’s Bread
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Environments
      Niketown Denver
      Scope:
      Retail Design
      Niketown Denver
      Environments
      Close
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Brand Design
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Brand Design
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Environments
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Environments
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Environments
      Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Environments
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.
    • Rejuvenation Lighting & House Parts
      Read More
      Scope:
      Brand Strategy Brand Identity Creative Direction Publication Design Retail Store Design Interactive Kiosk Collateral
      Rejuvenation Lighting & House Parts
      Close
      Breathing new life into a venerable brand.
      Rejuvenation has become widely recognized as the leading maker and seller of period-authentic lighting and house parts. This is the good news. It’s also the bad news. They want to own the category, but if they aren’t careful the category could own them. ¶ They had done such a good job at positioning their themselves as old house geeks, their wide array of beautiful fixtures had become lost on potential customers owning mid-century or contemporary homes and condominiums. ¶ In order to remain relevant, Rejuvenation needed to understand that emotion and personal taste drive purchasing. Historic authenticity is important to a particular fixture’s story, but not to the story of the home, which is more eclectic, personal and creative. ¶ We transformed the Rejuvenation brand by re-thinking copy voice, merchandising, catalogue design and photography, and ultimately – their first new store prototype in decades. ¶ Results were measurable. Influential bloggers in the home design space are writing about the newfound relevance of the brand. Historically slow-moving fixtures styled with this fresh perspective saw significant increases. Once again, the trade sector looks to them as thought leaders, which in turn inspires new retail customers. In 2012, Rejuvenation was purchased by Williams Sonoma for $32M.